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And the 2024 color of the year is…

Weekly curated resources for designers — thinkers and makers.

Nov 20, 2023

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“This has been the trend since 2000, when Pantone announced the color of the year every 1st week of December of each year.

The 2023 Color of the Year was Viva Magenta. In a single sentence, the descriptions of the chosen colors are as follows: a shade rooted in nature, descending from the red family, and expressive of a new signal of strength.

Much of what was said could be due to an attempt to inject energy into our lives after three years of living with a pandemic. However, perhaps it could be too much of a stretch when they also include war, an unstable economy, social unrest, supply chain breakdowns, and mounting climate change.

Who is to say that a single color is the representation of all of the above issues? And what happens when 2023 comes to an end? Will a new color ensue with the same narrative, or will a new script appear?”

And the 2024 color of the year is... →


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Editor picks

The role of hope in a Designer’s life →
Hope, optimism and design thinking.

The risk of new AI image generators →
How DALL-E 3 is a step towards content policy moderation.

AI is the new UI →
Design the future before it designs you.


The UX Collective is an independent design publication that elevates unheard design voices and illuminates the path to design mastery and critical thinking. Here’s how we’re boosting stories through our partnership with Medium.

tldraw: turn your sketches into code in just a few seconds →


Make me think

Citizen future: Why we need a new story of self and society →
“The benefits of technology, whether artificial intelligence, bio-, neuro- or agrotechnology, accrue to the wealthiest—as does all the power in society. This is a future shaped by the whims of Silicon Valley billionaires. While it sells itself on personal freedoms, the experience for most is exclusion: a top-heavy world of haves and haves-nots.”

Why are some jobs so “greedy”? →
“Why do women still tend to earn less than men? (…) Goldin’s research suggests that much of the gap between men and women is more properly described as a gap between mothers and non-mothers. The reason? There are certain jobs — “greedy jobs” — that often pay very well indeed but require long and unpredictable hours.”

Growing design by letting teams experience it →
“One of the most convincing and impactful things I found was showing (and not telling) the value of design. That is, not going around and doing a presentation about a particular design practice and telling people to respect it. But making it and the value it brings to life for people by doing it.”


Little gems this week

The humble yet exquisite Indian matchbox →


The GPT store’s game changer in AI design feedback →


Humane AI pin and the future of ambient interactions →


Tools and resources

Accessibility beyond compliance →
How a client with disabilities changed my thinking forever.

Curate, not create, a design system →
How strategic curation can elevate your software design practice.

The journey, the experience and the system →
Why we need to shape our tools before they shape us.


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We believe designers are thinkers as much as they are makers. So we created the design publication we have always wanted to read.

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And the 2024 color of the year is…
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The death of craft?
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UX Collective
The deeper meaning behind Japan’s unique UX design culture
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Defining simplicity
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