UX Collective

UX Collective

Share this post

UX Collective
UX Collective
Can Apple’s Vision Pro succeed where Google Glass failed?
Copy link
Facebook
Email
Notes
More
User's avatar
Discover more from UX Collective
We believe designers are thinkers as much as they are makers. So we created the design publication we have always wanted to read.
Over 125,000 subscribers
Already have an account? Sign in

Can Apple’s Vision Pro succeed where Google Glass failed?

Weekly curated resources for designers — thinkers and makers.

Jun 12, 2023

Share this post

UX Collective
UX Collective
Can Apple’s Vision Pro succeed where Google Glass failed?
Copy link
Facebook
Email
Notes
More
Share

Google Glass emerged as a highly anticipated innovation with the potential to revolutionize our daily lives. Its sleek design, hands-free interface, and augmented reality (AR) capabilities promised a futuristic experience.

However, despite its initial hype and grand vision, Google Glass ultimately failed to capture the consumer market and find widespread adoption. Google Glass failed for several reasons: no clear purpose of use, safety concerns, no existing market, price, and more.

Can Apple’s Vision Pro succeed where Google Glass failed? →


Craft impactful products with AI →
[Sponsored] Discover problems to solve for customers, decide what to build next based on actionable product intelligence, and create product strategies to drive business outcomes.

  • 🚀 Improve customer listening and closing feedback loops to expedite deal closures. 

  • 🪴 Reduce development costs, and allocate resources by effective product prioritization. 

  • 💭 Transform product approach: shift from feature factory to innovation mindset.

Talk to a product expert


Editor picks

I cancelled my Calm membership →
Here’s all the emails they sent me.

Apple Vision vs. surveillance →
How to turn people into 24/7 surveillance agents for capitalism.

Where is UI design headed? →
Reflections and forecasts amidst the rise of AI and XR.


The UX Collective is an independent design publication that elevates unheard design voices and illuminates the path to design mastery and critical thinking. Here’s how we’re boosting stories through our partnership with Medium.

The design details of Apple's Vision Pro goggles →


Make me think

Vision Pro: quick notes following Apple’s announcement →
“The hardware seems faintly unbelievable. But that kind of vertical integration is classic Apple. I’m mainly interested in the user interface and the computing paradigm. What does Apple imagine we’ll be doing with these devices, and how will we do it?”

AI threats: can The Matrix and other sci-fi films teach us anything? →
“When trying to make sense of it in an interview on British television with one of the researchers who warned of an existential threat, the presenter said: ‘As somebody who has no experience of this… I think of the Terminator, I think of Skynet, I think of films that I've seen’.”

You can't reach the brain through the ears →
“Why is this so hard? Why must every generation of humans spend their entire lives learning what the last generation already knew? Why can’t we reach the brain through the ears?”


Little gems this week

Spatial computing: the evolution of UI and the future of interactions →


A video every interaction designer should watch →


The end of brands as we know them →


Tools and resources

Prototyping for Apple’s Vision Pro →
Principles to keep in mind as you get your hands into prototyping.

Object-centric vs. Canvas-centric image editing →
Our shift toward object-centric workflows.

Baseline alignment using Figma’s auto layout →
The ultimate guide.


Support the newsletter

If you find our content helpful, here’s how you can support it:

  • Forward it to a friend and recommend them to subscribe

  • Share open positions on our job board

  • Sponsor an edition


Subscribe to UX Collective

Launched 4 years ago
We believe designers are thinkers as much as they are makers. So we created the design publication we have always wanted to read.

Share this post

UX Collective
UX Collective
Can Apple’s Vision Pro succeed where Google Glass failed?
Copy link
Facebook
Email
Notes
More
Share
The death of craft?
Weekly curated resources for designers — thinkers and makers.
Apr 8, 2024 • 
Fabricio Teixeira
36

Share this post

UX Collective
UX Collective
The death of craft?
Copy link
Facebook
Email
Notes
More
The deeper meaning behind Japan’s unique UX design culture
The sociology of the big difference between Western minds and those of the Far East
Jan 12, 2024 • 
Bas Wallet
117

Share this post

UX Collective
UX Collective
The deeper meaning behind Japan’s unique UX design culture
Copy link
Facebook
Email
Notes
More
Defining simplicity
Weekly curated resources for designers — thinkers and makers.
Sep 16, 2024 • 
Fabricio Teixeira
30

Share this post

UX Collective
UX Collective
Defining simplicity
Copy link
Facebook
Email
Notes
More

Ready for more?

© 2025 UX Collective
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture

Share

Copy link
Facebook
Email
Notes
More