“A few days ago, I had a provocative conversation with a colleague. We were talking about designing for behavior change and how it’s probably one of the most interesting challenges in Product Design (thinking about it, designing for behavior change is Product Design).

He jumped in with a bold statement: ‘Actually, it’s all very simple. There are only two things that determine people’s behavior: the fear of death, and insightful learnings.’ The conversation exploded into a rather technical lecture about the structures of the brain and how, from an evolutionary perspective, our base instinct as a species is to survive and procreate and how we become more successful in this as we grow our knowledge and skills.

Have we lost something essential in our desire to build new, innovative, profitable, desirable products?”

Kinder product design →

The UX Collective is an independent ad-free design publication that elevates unheard design voices, reaching over 500k+ designers every week. Follow us on Twitter.

Editors’ picks

Elden Ring UX →
Why the UX discussion around Elden Ring is flawed.

The new design system →
Is employee experience the next-level extension for design systems?

The 5 riders of accessible media →
Why are we still designing exclusive media content?

DALL·E 2 is a new AI system that can create realistic images from natural language.

Make me think

Eastern VS Western views of happiness →
“All the benefits of a palace with seven reflecting pools and gardens planted with almond and cherry trees will be wiped out by a depression. Chronic anxiety will spoil the ownership of the fastest jet. A fortune is of no use at all so long as one is nagged by paranoia.”

Photography is not objective, art is a set of choices →
“Photography is not objective truth. Photography and painting both result from deliberate choices of depiction, and there is no dividing line between them.”

Lessons from the COVID data wizards →
“Data dashboards have been an important part of pandemic response and planning. What have their developers learnt about communicating science in a crisis?”

Share The UX Collective Newsletter

Little gems this week

Cardew’s Treatise: the greatest musical score ever designed →

A design perspective on the new (and frustrating) Formula One TV graphics →

How to operate your designer →

Tools and resources

Mind map tools →
The best mind map software to stimulate your team’s creativity.

The 4-sprint design system →
How to build a Design System for an existing product in 4 sprints.

Making money as a designer →
A basic guide on how to sell your time.

We believe designers are thinkers as much as they are makers. So we created the design newsletter we have always wanted to receive. Feel free to forward this to your friends.