How I used Midjourney to design a brand identity
Weekly curated resources for designers — thinkers and makers.
“By now, it’s no secret that AI will considerably impact the future of branding and design—making us question how we can continue to provide irreplaceable value as designers.
Some creatives like Alif Ibrahim from It’s Nice That have suggested it be used to automate mundane and repetitive tasks like resizing, exporting, or mindless pixel pushing. Others like Evelio, the creative director at IDP Direct, see it as a way to build more curated mood boards and quickly communicate brand ideas to a client.
As a founder of a branding agency myself, I’ve begun a journey to discover how AI can improve upon what we create and how we create it.”
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Regenerative design →
From the story of the Individual to the story of Place.
How the lock icon can mislead you →
And why Chrome is changing its security icon.
What is an AI-affirming future? →
The role of UX research in AI systems.
The UX Collective is an independent design publication that elevates unheard design voices and illuminates the path to design mastery and critical thinking. Here’s how we’re boosting stories through our partnership with Medium.
Make me think
Why chatbots are not the future →
“Good tools make it clear how they should be used. And more importantly, how they should not be used. If we think about a good pair of gloves, it's immediately obvious how we should use them.”
Why we change our mind →
“How do we know which food is best for us? We might start a low-carb diet. Then we switch to whole grains, or even go fully vegan—only to return to a low-carb diet yet again. We constantly change our minds.”
Craft at scale is a white whale →
“We’d say that’s obvious in other industries. Budweiser isn’t craft beer. IKEA isn’t heirloom-quality furniture. But we tend to treat software as immune to the typical relationship between quality and quantity. It’s software! It can infinitely replicate!”
Little gems this week
Tools and resources
High-contrast UX →
When you think dark mode is enough.
ISO A paper size guide →
Templates for working with "A" standard paper sizes in Figma.
Button placement rules →
Should the confirmation button come first or last?
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