“Most companies build their product strategies reactively. They focus on ‘keeping up with the Joneses’ of what competitive companies are doing. And even more often, companies jump from potential revenue opportunity to potential revenue opportunity, without much deeper conviction in the opportunities value aside from the potential revenue it could bring.”

What is the antidote to a reactive product strategy? →

The UX Collective is an independent ad-free design publication that elevates unheard design voices, reaching over 500k+ designers every week. Follow us on Linkedin.

Editors’ picks

Nerdy designers →
Why it helps to be a bit nerdy as a product designer.

Where data falls short →
Rationale, trust and blind spots in quantitative user research.

Fractal creativity →
Why are we zooming in, and not zooming out?

Design beyond deliverables →
Shaping meaningful conversations around early-stage design.

Foundational UX →
Get your foundations right before deciding what color to paint the walls.

Poached: enter a handle, hire their followers.

Make me think

How to do less →
“This isn’t a sustainable way to work, but you feel pulled to sacrifice in the short term, and do more of the same things you’re already doing. That uncertainty you feel about the future? That’s a series of impending failures.”

What if imposter syndrome is a feature not a bug? →
“But then I realised it was my Imposter Syndrome that was driving me to be better, it’s questioning of me is what drove me to be better. And what if imposter syndrome is what makes great people do the amazing things that do?”

The high cost of IKEA furniture →
“Since 2007, Romania has lost between half and two-thirds of its virgin forest. The environmentalists and activists trying to protect it keep getting killed. The biggest private landowner in Romania just happens to be the world’s single-largest consumer of wood: IKEA.”

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Little gems this week

Embracing the design squiggle →

The art of collecting and the joys of buying →

How does the Roomba really feel about dog poop?! →

Tools and resources

Framer tips →
Bite-sized videos about Framer Sites Beta features.

Cognitive bias codex →
All known human biases, organized in a map.

Figma spinner →
How to make an animated spinner button in Figma.

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