UX Collective

UX Collective

Share this post

UX Collective
UX Collective
What is the antidote to a reactive product strategy?
Copy link
Facebook
Email
Notes
More
User's avatar
Discover more from UX Collective
We believe designers are thinkers as much as they are makers. So we created the design publication we have always wanted to read.
Over 125,000 subscribers
Already have an account? Sign in

What is the antidote to a reactive product strategy?

Weekly curated resources for designers — thinkers and makers.

Fabricio Teixeira's avatar
Caio B.'s avatar
Fabricio Teixeira
and
Caio B.
Mar 21, 2022

Share this post

UX Collective
UX Collective
What is the antidote to a reactive product strategy?
Copy link
Facebook
Email
Notes
More
Share

“Most companies build their product strategies reactively. They focus on ‘keeping up with the Joneses’ of what competitive companies are doing. And even more often, companies jump from potential revenue opportunity to potential revenue opportunity, without much deeper conviction in the opportunities value aside from the potential revenue it could bring.”

What is the antidote to a reactive product strategy? →


The UX Collective is an independent ad-free design publication that elevates unheard design voices, reaching over 500k+ designers every week. Follow us on Linkedin.

Editors’ picks

Nerdy designers →
Why it helps to be a bit nerdy as a product designer.

Where data falls short →
Rationale, trust and blind spots in quantitative user research.

Fractal creativity →
Why are we zooming in, and not zooming out?

Design beyond deliverables →
Shaping meaningful conversations around early-stage design.

Foundational UX →
Get your foundations right before deciding what color to paint the walls.


Poached: enter a handle, hire their followers.


Make me think

How to do less →
“This isn’t a sustainable way to work, but you feel pulled to sacrifice in the short term, and do more of the same things you’re already doing. That uncertainty you feel about the future? That’s a series of impending failures.”

What if imposter syndrome is a feature not a bug? →
“But then I realised it was my Imposter Syndrome that was driving me to be better, it’s questioning of me is what drove me to be better. And what if imposter syndrome is what makes great people do the amazing things that do?”

The high cost of IKEA furniture →
“Since 2007, Romania has lost between half and two-thirds of its virgin forest. The environmentalists and activists trying to protect it keep getting killed. The biggest private landowner in Romania just happens to be the world’s single-largest consumer of wood: IKEA.”


Share The UX Collective Newsletter


Little gems this week

Embracing the design squiggle →


The art of collecting and the joys of buying →


How does the Roomba really feel about dog poop?! →


Tools and resources

Framer tips →
Bite-sized videos about Framer Sites Beta features.

Cognitive bias codex →
All known human biases, organized in a map.

Figma spinner →
How to make an animated spinner button in Figma.


We believe designers are thinkers as much as they are makers. So we created the design newsletter we have always wanted to receive. Feel free to forward this to your friends.

Subscribe to UX Collective

Launched 4 years ago
We believe designers are thinkers as much as they are makers. So we created the design publication we have always wanted to read.

Share this post

UX Collective
UX Collective
What is the antidote to a reactive product strategy?
Copy link
Facebook
Email
Notes
More
Share
The death of craft?
Weekly curated resources for designers — thinkers and makers.
Apr 8, 2024 • 
Fabricio Teixeira
36

Share this post

UX Collective
UX Collective
The death of craft?
Copy link
Facebook
Email
Notes
More
The deeper meaning behind Japan’s unique UX design culture
The sociology of the big difference between Western minds and those of the Far East
Jan 12, 2024 • 
Bas Wallet
117

Share this post

UX Collective
UX Collective
The deeper meaning behind Japan’s unique UX design culture
Copy link
Facebook
Email
Notes
More
Defining simplicity
Weekly curated resources for designers — thinkers and makers.
Sep 16, 2024 • 
Fabricio Teixeira
30

Share this post

UX Collective
UX Collective
Defining simplicity
Copy link
Facebook
Email
Notes
More

Ready for more?

© 2025 UX Collective
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture

Share

Copy link
Facebook
Email
Notes
More